Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast, I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of experience and firsthand insight into the Gen Z workforce, Len offers […]
Why AI Isn’t Replacing You—It’s Freeing You written by Jarret Redding read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Keith Lauver
In this episode of the Duct Tape Marketing Podcast, I interviewed Keith Lauver, a serial entrepreneur, product launch expert, and founder of Atomic Elevator—an AI-powered marketing company behind Ella, a high-definition marketing platform. With six startups and over $34 million in product launches under his belt, Keith brings a sharp, practical lens to how AI can be used to transform marketing and business operations—especially for small business owners and agencies.
During our conversation, Keith broke down the real-world applications of AI marketing and how it’s not here to replace people—but to remove bottlenecks, automate repetitive tasks, and unlock creativity. By shifting the way we think about tools like ChatGPT and agent-based workflows, Keith challenges small businesses to stop treating AI like search and start viewing it as a team of collaborators. He also shares how his own company operates without a traditional org chart—thanks to the power of strategic marketing tools and automation.
Whether you’re leading a team, launching a new product, or running a solo consultancy, this episode offers a practical look at how AI and marketing automation can help you grow smarter, leaner, and more focused.
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