Weekend Favs March 22nd written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online […]

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Len Silverman

In this episode of the Duct Tape Marketing Podcast, I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of experience and firsthand insight into the Gen Z workforce, Len offers a clear roadmap for companies struggling to connect with this rising generation of workers and consumers.

Len shares why simply labeling Gen Z as “lazy” or “hard to manage” is a massive misstep. Instead, businesses need to understand Gen Z traits and align their company culture and employer branding with what this generation truly values—authenticity, flexibility, purpose, and opportunity. Whether you’re hiring Gen Z employees or marketing to them, the key lies in understanding the intersection of personal branding and company identity.

Len Silverman’s insights are a wake-up call for any business that wants to stay relevant, both in the hiring market and in customer engagement. If you want your brand to resonate with the next generation, it starts with getting real about who you are—and who they are.

Key Takeaways:

• Understand the Gen Z Workforce: Gen Z isn’t afraid to ghost employers—but it’s often due to broken hiring experiences, not apathy. Simplify, clarify, and personalize your process.

• Personal Branding Matters: Gen Z expects employers to have a brand identity th