- Your organization or client purchased a content management system (CMS) or marketing automation platform (MAP) or related technology that supports personalization
- Your organization or client purchased a content management system (CMS) or marketing automation platform (MAP) or related technology that supports personalization
As a UX professional in today’s data-driven landscape, it’s increasingly likely that you’ve been asked to design a personalized digital experience, whether it’s a public website, user portal, or native application. Yet while there continues to be no shortage of marketing hype around personalization platforms, we still have very few standardized approaches for implementing personalized UX.
That’s where we come in. After completing dozens of personalization projects over the past few years, we gave ourselves a goal: could you create a holistic personalization framework specifically for UX practitioners? The Personalization Pyramid is a designer-centric model for standing up human-centered personalization programs, spanning data, segmentation, content delivery, and overall goals. By using this approach, you will be able to understand the core components of a contemporary, UX-driven personalization program (or at the very least know enough to get started).
Growing tools for personalization: According to a Dynamic Yield survey, 39% of respondents felt support is available on-demand when a business case is made for it (up 15% from 2020).
Source: “The State of Personalization Maturity – Q4 2021” Dynamic Yield conducted its annual maturity survey across roles and sectors in the Americas (AMER), Europe and the Middle East (EMEA), and the Asia-Pacific (APAC) regions. This marks the fourth consecutive year publishing our research, which includes more than 450 responses from individuals in the C-Suite, Marketing, Merchandising, CX, Product, and IT.
Getting Started
For the sake of this article, we’ll assume you’re already familiar with the basics of digital personalization. A good overview can be found here: Website Personalization Planning. While UX projects in this area can take on many different forms, they often stem from similar starting points.
Common scenarios for starting a personalization project:
Recommended Story For You :
GET YOUR VINCHECKUP REPORT
The Future Of Marketing Is Here
Images Aren’t Good Enough For Your Audience Today!
Last copies left! Hurry up!
GET THIS WORLD CLASS FOREX SYSTEM WITH AMAZING 40+ RECOVERY FACTOR
Browse FREE CALENDARS AND PLANNERS
Creates Beautiful & Amazing Graphics In MINUTES
Uninstall any Unwanted Program out of the Box
Did you know that you can try our Forex Robots for free?
Stop Paying For Advertising And Start Selling It!
Deja una respuesta