Should You Hire a Fractional CMO? Here’s Who It’s For (and Who It’s Not For)

Overview

In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Victoria Downing, president of Remodelers Advantage—the leading peer group and business improvement resource for remodeling company owners. With over three decades of experience, Victoria explains how peer groups, professional training, and a focus on both profit and work-life balance have helped thousands of remodelers scale their businesses, lead more effectively, and create better lives for themselves and their teams. If you’re interested in how accountability, community, and structured learning can accelerate your growth—no matter your industry—this episode is packed with actionable insights.

About the Guest

Victoria Downing is the president of Remodelers Advantage, the premier peer group and business improvement organization for remodeling contractors. For more than 30 years, Victoria has helped remodelers across the US and Canada improve profitability, leadership, and work-life balance. She is a sought-after speaker, industry pioneer, and advocate for viewing your business as a tool for creating a great life—for yourself, your team, and your clients.

• Website: remodelersadvantage.com
• Summit: remodelerssummit.com
• Email: victoria@remodelersadvantage.com

Actionable Insights

• Your business should be a tool for creating the life you want—for both owners and employees—not just an engine for profit.
• Peer groups are powerful: non-competing companies from all over the country meet to share numbers, challenges, and best practices, creating deep accountability and real results.
• The most successful remodelers invest in their teams, using credits and resources for professional development, masterclasses, and specialized peer groups (production, design, finance, etc.).
• Many contractors start as technicians—great at the craft, but not always at the business skills (especially finance and delegation). Peer groups help bridge that gap.
• Clear, accurate financials are essential—the numb