Why Branding Begins With Your Team Culture written by John Jantsch read more at Duct Tape Marketing
Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, guest host Sara Nay talks with Rhea (“Ray”) Allen, president and CEO of Pepper Shock Media and host of the Marketing Expedition Podcast. Rhea shares her expertise on how small businesses can intentionally connect their internal culture and external brand, […]
Marketing in the Era of Uber Trends written by John Jantsch read more at Duct Tape Marketing
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Overview
In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Michael Tchong, innovation expert, futurist, and founder of Uber Trends. Named “America’s most influential trend spotter” by Daily Telegraph, Michael has helped brands like Apple, Amex, and Mercedes-Benz anticipate seismic shifts in technology and consumer behavior. Michael breaks down the difference between fleeting fads and true “Uber Trends,” shares his process for pattern recognition and trend validation, and explains why transparency, instant gratification, and user experience are core forces reshaping marketing, business, and culture.
About the Guest
Michael Tchong is a renowned innovation expert, sought-after speaker, and the founder of Uber Trends. He’s been recognized as America’s top trend spotter and has guided Fortune 500 companies in anticipating and capitalizing on shifts that drive consumer behavior and technology. Michael is the author of “Ubertrends: How Trends and Innovation Are Transforming Our Future,” founder of the Uber Trends Academy, and a passionate advocate for leveraging deep trend insight for competitive advantage.
- Website & Academy: ubertrends.com
- Book: Ubertrends: How Trends and Innovation Are Transforming Our Future
- Community: Uber Trends Academy (via Mighty Networks)
Actionable Insights
- Uber Trends are massive, value-shifting waves that reshape society and spark dozens of subtrends—unlike shallow fads, they create lasting change.
- Pattern recognition and connecting data “dots” is the key skill for trend spotting; analyzing headlines, reading research critically, and tagging patterns are daily habits for Michael.
- Time compression, instant gratification, and “TBD” (too busy disorder) are core Uber Trends affecting everything from TikTok to retail hours—businesses must adapt to shorter attention spans and higher expectations.
- User experience and transparency are essential for future-ready businesses; consumers demand seamless journeys, clear pricing, and visible customer support.
- The explosion of martech and AI to
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